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Amul

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Amul


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About Amul


Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India[1]. AMUL is based in Anand, Gujarat and has been a sterling example of a co-operative organizations success in the long term. It is one of the best examples of co-operative achievement in the developing world. \"Anyone who has seen ... the dairy cooperatives in the state of Gujarat, especially the highly successful one known as AMUL, will naturally wonder what combination of influences and incentives is needed to multiply such a model a thousand times over in developing regions everywhere.\"[2] The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul

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