Ariel is a marketing line of laundry detergents made by Procter & Gamble. It is the flagship brand in Procter & Gambles European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, and Venezuelan portfolios. Ariel first appeared on the UK market circa 1968 and was the first detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading washing machines. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1970s. The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. Ariel can often be found in the US in the super markets Hispanic ethnic food aisle. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Futur". This was possibly in response to Unilevers launch
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