Complex is a metropolitan men\s style/lifestyle advertisement rag founded by Marc Ecko in 2002. The publication offers mainstream readers insight into the latest trends in urban America\s niche cultures, such as streetwear, sneaker culture, hip hop, and graphic art. Complex targets men that are college aged to early 30s in urban areas. One of the magazine\s unique attributes is that each issue features a different cover on each side (one male, one female), creating two distinct sections. The half of the magazine that follows the male celebrity cover (e.g., Lupe Fiasco, Pharrell, N.E.R.D, Kanye West, Nas) is geared toward lifestyles, the latest films, music, and other forms of media. The half of the magazine that follows the female celebrity cover (e.g., Jessica Alba, Cassie, Rosario Dawson, Fergie, Gwen Stefani, Mila Kunis) is dubbed \"The Original Buyer\s Guide for Men\" and offers a
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