Dainik Jagran is a leading Hindi -language broadsheet daily newspaper in India. Dainik Jagran is a Hindi daily newspaper. Dainik Jagran, founded in 1942 was the brainchild of the aggressive freedom fighter Mr. Puranchandra Gupta. The first edition was launched in Jhansi in 1942 and in 1947 Dainik Jagran shifted his headquarters to Kanpur and thus launched its second edition. The paper at that time was the only one of its kind and was a mirror image of those times and the people of that bygone era. The Hindi News paper market in India has a rich tradition and heritage. Brands like Hindustan from HT, Dainik Bhaskar, Amar Ujjala, Navbharat Times and many others have a combined reader ship which is the largest in the world. Hindi newspaper journalism makes use of the subtle nuances which are permitted by the Hindi language. The big Hindi newspapers, have now embarked upon new marketing strategies and promotions to attract new readers and advertisers alike. Best Practices from the English media are probably being adopted and in some cases blindly copied, in hope of differentiation and emulating international publishers and content owners. The Hindi newspaper readers are mainly from the following states UP Himachal Pradesh Bihar Jharkhand Chattisgarh Madhya Pradesh Rajasthan Delhi/NCR Haryana Punjab Kashmir Uttaranchal West Bengal and probably more states Interestingly, there seems to be huge opportunity for advertisers to tap this populace, probably 60% of India's population. There are some arguments as to the potential realization of the market, however the rate at which multinationals are approaching these diverse markets. Some supplements offered by the Dainik Jagran meeting.
