David Zinczenko (Ukrainian: Давид Зінченко) is the editor-in-chief of Men's Health magazine and the author of numerous best-selling books, including the Abs Diet series, Eat This, Not That!, Eat This, Not That! For Kids, and the forthcoming Eat this, Not That! Supermarket Survival Guide. He is also author of two popular Yahoo blogs, Eat This, Not That and Mysteries of the Sexes Explained. Zinczenko contributes regularly to the Today Show and is a national spokesman for men and an advocate of nutritional regulation reform. He has also appeared on Oprah, Ellen, 20/20, Biggest Loser, Oprah, Rachael Ray, and Good Morning America, and has contributed op-eds for the New York Times, the Los Angeles Times and USA Today. As editor-in-chief of Men’s Health, Zinczenko oversees the editorial content of 36 international editions in 42 countries, including the 1.85 million-circulation Men’s Health U.S. He also serves as editorial director of Best Life launched in 2004, the first luxury service magazine for affluent men, and the fastest-growing men’s magazine in America, and was recently named editorial director of Women's Health magazine (circulation 1.1 million), spun off from Men's Health in 2005. In 2008 as Women's Health editorial director, Zinczenko oversaw the magazine's redesign, bringing celebrities to the cover of Women's Health. He served as Chairman of the 2007 American Magazine Conference and is credited with coining the phrase “magabrand,” to describe magazines that expand beyond their regular formats into a variety of media and businesses. In 2008, he was named Ad Week's Editor of the Year. Later that year, he landed the magazine's biggest get ever for the 20th Anniversary issue: an exclusive interview and photo shoot with future President Barack Obama. "Obama understands that Men's Health has a massive reach and when you want to get a message to men, there's no better place to communicate with them than within the pages of our magazine," said Zinczenko. "And he's the prototypical Men's Health guy: fit successful, a good dad, a good husband, and a guy who could put up big numbers on the electoral board, and the backboard. He was a natural for the cover of the magazine during this important time for our nation." Zinczenko helped pass legislation in 1994 establishing the week of Father’s Day as National Men’s Health Week. In 2007, Zinczenko launched FitSchools, a national campaign to reinvigorate physical education programs in America’s elementary schools and get children interested in healthy, active living. He helped provide further tools to fight childhood obesity by writing with Matt Goulding Eat This, Not That! For Kids, published in August 2008. The two teamed up again to write Eat This, Not That! Supermarket Survival Guide, which hit stores in December 2008. Prior to taking over as editor-in-chief, Zinczenko was nominated for a National Magazine Award for his 1994 feature story “Best Exercises for Everything.” He has also earned six gold medals in Folio’s CDMA competition for direct-mail promotions and TV commercials. He has been named among Crain’s “40 Under 40” (2005), MIN magazine’s “21 Most Intriguing People,” (2003), Folio’s “Thirty Under 30” (1999) and even People’s “50 Most Eligible Bachelors” (2002, 2007). He has competed in the New York City Marathon two times. He lives in New York City and Allentown, Pennsylvania. Zinczenko grew up in Bethlehem, PA across from Loren Keim, best selling real estate author, and attended Liberty High School in Bethlehem. He attended Moravian College in Bethlehem, PA for his undergraduate degree, during which time he served as Editor-in-Chief of the student newspaper, The Comenian.