Ibibo which stands for iBuild, iBond, is an Indian social networking site. It is an umbrella site that offers a variety of applications under its social network. Ibibo, is funded by the electronic media arm of South African company Naspers,MIH. The company has recently tied up with Fashion TV for a photography competition. China based Tencent has expressed interest in a long term capital deal. ibibo is one social networking site that has really given this form of social media clear focus. Positioned as India's first Entertainment and Talent based social networking site; ibibo unlike other networking sites is not just about communicating with known-n-unknown friends/ acquaintances. It goes far further in providing a platform to promote talent and provides several engaging web based services enabling self expression for users. Its latest marketing tie-ups with Bollywood and the music industry have been hugely successful and within a short span of time ibibo has become the preferred platform for movie promotion! Besides this ibibo is also fast emerging as India's No1 destination for rock bands and rock aficionados. It has become the online destination for artists and audiences to meet-n-mingle over music!The rich exchange btw both 'content creators' and 'content consumers' on ibibo.com is exemplary of what social technology can do to conventional mechanisms of human exchange and social interaction.