Jaswinder Singh Bains, aka Jazzy B, is an internationally-recognized Punjabi bhangra singer-songwriter. Jaswinder was born 1 April, 1975 in Shahid Bhagat Singh Nagar district, Punjab, India, and raised in Surrey, British Columbia; he currently resides in England.
Kiss Records of Oldham released Jaswinder's debut album, Ghugian Da Jorra, in 1993 to great success. Since then, Jazzy B has become the best-selling bhangra artist in the world, touring India as well as Canada, England, the United States, and other countries home to large desi populations.
Jazzy B has released fourteen albums all of which have been produced by Sukshinder Shinda, a talented Bhangra record producer and artist known as 'The Music Man'. Together they have created some of the most popular Bhangra hits, including "Ghugian Da Jorra", "Londono Patola" which is still considered a hit since It put the Canada in the bhangra scene, "Naag", "Tera Roop", "Sardara", "Dil Luteya", "Rambo Rambo", and "Soorma".
The 2005 Balle - Romeo Tour, which promoted Jazzy B's album Romeo and Sukshinder Shinda's album Balle, played at various venues around the world including Paramount Canada's Wonderland near Toronto, Canada which attracted a record crowd of over 65,000.
Jazzy B's popularity and success in Bhangra can be attributed to his style which is quite different from other artists in the genre. The music videos for his singles "Soorma" and "Romeo" were based on Hip hop music videos and featured Hummer H2s and the Rap group Takeova Ent.
Jazzy B has also said that the reason for his longevity as a successful Bhangra artist is that he works exclusively with Sukshinder Shinda as he does not want to flood the Bhangra market with songs on different producers' albums.
He has been compared Bhangra artist Kuldip Manak, whom he considers a role model. Jazzy B made his acting debut in 2000 with a cameo appearance in the Bollywood film 'Shaheed Udham Singh' which starred fellow Punjabi singer and actor Gurdas Maan as the Indian freedom fighter Bhagat Singh.
Their music was also featured on the film's album. In 2006, Jazzy B made another cameo when he was featured in the movie Teesri Aankh performing the Indi-pop song "Chuk De Punjabi". He has expressed an interest in acting and has stated that he would consider bigger roles in the future.