People TV is a channel that was launched by Malayalam Communications Ltd. the first people\s television initiative of world. Kairali TV is the first attempt by this group. The channel focuses on news and current issues. It was People TV that introduced camera sting operation in Malayalam Television Journalism successfully. But the channel is restricting that kind of operations within the healthy limits and keeping it as a powerful weapon as rare use policy. The sms campaign against the death sentence of Saddam Hussain was also a unique attempt by this channel. More than 75,000 people participated in this campaign and expressed their feeling against US imperialism. The campaign against the god-men and payment-for-seat-culture of self finance colleges were also successful social interventions. Mammootty, a leading film actor in Malayalam, holds the post of Chairman and John Brittas is
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