Lara Balsara, joined father Sam Balsaras Radison Communication at the age of 26. Lara did her BA from St Xaviers College in Mumbai and went to the UK to pursue her masters in marketing from Bristol University. She came back and joined Madison as a trainee in 2003. She diversified the business further and was responsible for the success of Madison Teamworks and Entertainment, Madison Retail Paradigm and Madison RKD retail/iq.
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