Men Motors is a men\s lifestyle television channel in the UK. It is the last remaining station operated by the former Granada Sky Broadcasting joint venture, set up by Granada Television (now part of ITV plc) and British Sky Broadcasting in 1996. Although ITV plc is now the sole owner of GSB (since re-named ITV Digital Channels Limited), Sky will receive 49.5 per cent of any proceeds (net of liabilities) if Men Motors is sold. A possible merger with ITV4 had been on the cards, but in September 2007, ITV confirmed that it plans to dispose of Men Motors.[1]
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