n18
Menu
NEWS|Business 
   |

About author

Sachin Haldankar

Sachin Haldankar

Forges successful partnerships with Chetan Bhagat for the launch of his new book ‘One Indian Girl’

New Delhi, Delhi, India
UCWeb’s We-Media Program, a common platform for all viewpoints to be present together in one place, has seen immense success since its launch in August 2016 through its partnership with some of the biggest television shows including Jhalak Dikhhla Jaa &Bigg Boss 10 and bestselling author Chetan Bhagat. UC News is a key component of UCWeb Inc, an Alibaba Mobile Business Group Company. The We-Media Program, which aims to provide the users with a mix of both regular and niche content, has seen major success in other countries and aims to bring viewpoints from celebrities, bloggers, key influencers or a common man to a single platform.
 
We-Media was announced earlier this year by bringing on board multiple celebrities including host of Jhalak Dikhhla Jaa Manish Paul, celebrity author Chetan Bhagat and dancer Lauren Gottlieb as independent bloggers on the platform to share their views onJhalak Dikhhla Jaa show of Colors TV.
 
UCWeb worked with Chetan Bhagat again for the lunch of his latest Bestseller ‘One Indian Girl’ by hosting special contest for UC Browser users and by writing exclusive blog posts on UC News. Live chat with Chetan Bhagat on UC Browser promoting his new book was a major hit. The event was viewed by over 15 lakh users, and attracted over 1.8 crore users to the campaign page in 3 days alone (Sept 28-30, 2016). UC News attracted a readership of 5 lakh for Chetan’s bonus chapter of the book and helped add over 58 thousand fans to his account. The LIVE CHAT session on UC Browser has also emerged as a powerful tool to connect with masses for celebrities and self-publishers.

As part of the latest deal with Bigg Boss 10, under the We-Media program, famous Astrologer Bejan Daruwalla  will analyze the drama happening in the show users and give his predictions in form of an exclusive blog post on UC News. UC News will also offer an exciting sneak peek into the Bigg Boss house and its daily drama by providing unseen footage, upcoming episodes promos, live reactions and celebrity snippets.

Robert Bu, GM, UCWeb India says, “Our role in the ecosystem is to provide the users with a mix of regular and niche content while, at the same time, empower the content provider. With We-Media we aim to help content creators by solving some of the most basic problems they face – finding and attracting the right audience along with monetising traffic. By the end of this year we are looking to reach 30 million daily active users generating traffic of 400 Million PVs daily, making UC News the Number 1 content aggregator in India.”

Amitabh Bachchan and LLOYD Help Spread Happiness

from in.com

Amitabh Bachchan and LLOYD Help Spread Happiness

Mr. Amitabh Bachchan would launch the special campaign “LLOYD SPREADING HAPPINESS” with a series of TV commercials and media support where LLOYD commits to bringing relief to millions of lesser privileged people from across the country by providing air conditioners to deserving hospitals, which are providing yeoman service to society.


Impressive Line-up of Latest Technologies to be Showcased at COMPUTEX 2017

from in.com

Impressive Line-up of Latest Technologies to be Showcased at COMPUTEX 2017

~ Invites Indian ICT companies to showcase their products at their global platform ~ ~ Get a sneak peek of some of the innovations at Convergence India 2017 ~

Prominent Royal Families Came Together for the Royal Feast by Harpers Bazaar Bride

from in.com

Prominent Royal Families Came Together for the Royal Feast by Harpers Bazaar Bride

Celebrating the advent of the regal wedding season, Harper's Bazaar Bride and BMW in association with Gemfields recently concluded Royal Feast, at The Lodhi, New Delhi. Inspired by the November issue of Harper’s Bazaar Bride that curated exclusive content for the bride who wants nothing less than a royal wedding affair, the event brought together the capital’s crème de la crème for an evening of cocktails, conversations, folk entertainment, and a buffet-cum-sit-down dinner hosted by Editor Nupur Mehta Puri.

Expo Indonesia 2016 Held in Mumbai Featured Indonesian Trade, Tourism and Investment Potentials

from in.com

Expo Indonesia 2016 Held in Mumbai Featured Indonesian Trade, Tourism and Investment Potentials

The Consulate General of the Republic of Indonesia in Mumbai in continuation to conduct various activities to developing bilateral relations and co-operation between Indonesia and India with the aim to promote the Trade, Tourism and Investment opportunities recently organized a Solo Exhibition entitled “EXPO INDONESIA 2016" at World Trade Centre (WTC), Mumbai on 11th & 12thNovember, 2016.

UCWeb Sets New Trend with Audience Engagement Tool We-Media

from in.com

UCWeb Sets New Trend with Audience Engagement Tool We-Media

Forges successful partnerships with Chetan Bhagat for the launch of his new book ‘One Indian Girl’

Kurlon Bags 3 Excellence Awards at the Coir Industry Awards

from in.com

Kurlon Bags 3 Excellence Awards at the Coir Industry Awards

Bangalore based Kurlon, India’s largest mattress brand has once again reasserted its supremacy in the Indian Coir Industry by bagging three prestigious awards at the Coir Industry Awards Ceremony held in Ludhiana on October 17, 2016.

Vayam Technologies All Set to Support the Government to Make Digital India a Success

from in.com

Vayam Technologies All Set to Support the Government to Make Digital India a Success

After the successful Analytics and Geographical Information System (GIS) supported ‘Health Management Information System(HMIS) of the Ministry of Health & Family Welfare, Government of India (MoHFW), Vayam Technologies is all set to support other government programs which requires effective monitoring and evaluation of the projects aligned with the ‘Digital India’ initiative.