Market watchdog Sebi seems to be the latest to catch the fancy of social networks like Twitter,
Facebook and blogs for spreading its message to investors as also to snoop on discussions at these platforms as part of its investigation and oversight activities.

The Securities and Exchange Board of India (Sebi) is hiring specialist IT officers, whose role would include keeping track of social media platforms like Twitter and blogs for all market-related information, comments and discussions.

Sebi is also toying with the idea of having its ownofficial presence on Twitter and other social networks to strengthen its information dissemination process for investors and other market participants, a senior official said.

Another financial sector regulator, Reserve Bank of India (RBI) is also considering a presence on social networking platforms like Twitter.

Late last year, RBI conducted a survey to know whether it should make its web interface more interactive with features like discussion forum, live chat and blogs on its website, and by having a Twitter presence for information dissemination.

Recently, the Prime Minister's Office also debuted on Twitter and is said to be exploring the idea of having a presence on Facebook as well.

A number of organisations globally, including regulators and government departments, are increasingly using Twitter and other such platforms for fast dissemination of information and collating the public views.

Even the US President Barack Obama and his official residence and workplace, the White House, have a presence on Twitter and various other online platforms such as blogs.

In India also, some ministries and many corporates are present on Twitter, while a number of public figures are active members of this micro-blogging site.

Experts say that social media platforms have become a very effective place to spread the information fast, but at the same time, they are also being used by various scrupulous elements, including those in the stock market.

There are numerous blogs where members discuss stock market trends and in many cases stock tips are also exchanged.

Leading social media platforms like Facebook and Twitter are also full of such discussions and it is feared that
scrupulous elements could be using such forums for their
market manipulation activities.

On many occasions, Sebi has warned investors against websites offering stock tips.

In one such warning, Sebi has said the investors expose themselves to undue risk in using unconfirmed information available on such websites and blogs.

Sebi recently put in place software tools to analyse social networking discussions to strengthen its probe and oversight on stock market transactions.