It was an evening that redefined Cool. Modern, Irreverent, and high on Energy, this was every bit a concert as it was an awards night. An evening when the two dimensions of entertainment, video and music came together to create an experience that will be hard to forget.
It was the first ever Micromax MTV Video Music Awards India 2013 which saw 7 amazing live performances and winners across 17 diverse award categories right from bollywood, regional to indies and international. Held on March 21, 2013 at Tulip Star, Juhu, MTV VMAI 2013, the event left an undeniable mark on every single person lucky to be there for the live show.
The ‘2013 Micromax MTV Video Music Awards’ rocked, as the soulful Pritam took the award for the Best Bollywood Album for Cocktail and the Best Bollywood Video award was bagged by Karan Johar, Varun Dhawan, Siddharth Malhotra, Alia Bhatt and Remo D'Souza for the Disco Song from the movie ‘Student of the Year’. Shalmali Kholgade took home the dazzling golden VMAI trophy for the Best Female Singer Bollywood Category for her hit song Pareshaan from Ishqzaade while the Best Male singer award went to the versatile Sonu for his song Abhi Mujhme Kahin from Agneepath. The Best Bollywood lyricist award was bagged by multi-talented duo Ayushmann Khurrana & Rochak Kohli for Pani da rang from Vicky Donor.
In the Indie category the award for Best Indie Band went to Kailasa, Best Indie Video was bagged by none other than A R Rahman for his album Infinite Love, Most Popular Indi Artist – Male award went to Honey Singh for Brown Rang, Most Popular Indi Artist – Female went to Sonu Kakkar for Mahi Bin and Best Indie Lyrics award was conferred upon Late Shiv Batalvi for Panchi Hojavan.
The Best regional song award went to Agnee for Sadaa-Shala. The Best Regional Video award was bagged by GV Prakash Kumar & Vikram for Thandavam’s song Uyirin Uyire. The MTV Honor for contribution to contemporary Regional Music was bestowed on the talented duo Ajay – Atul. MTV Push Artist of the year went to none other than AGAM. The Most Viewed International Video was unarguably ‘Ganganam Style’ by PSY. The MTV Roots Song of the Year was given away to Sid Basrur for Rain. MTV Video Music Award for the Super Achiever of the Year went to the ‘In My City’ girl – Priyanka Chopra.
Aditya Swamy, EVP & Business Head, MTV India, says, “The objective was to create a world class experience for viewers and at the same time give our musicians a platform that is nothing less than the very best. With a winner list ranging from RAHMAN to AGAM to PSY, this is truly the most diverse awards show in the country and that is a very real reflection of the India we all live in. The show goes out to the world on 7.7.7.... 7th April, 7pm across 7 channels of the Viacom18 network. Tune in and be a part of VMA history.”
This was an evening dripping with the MTV spirit. No boring speeches, no lifetime achievement awards, no hosts wearing stiff tuxedos and definitely no retro music. With a crowd of youngsters on their feet throughout the evening dancing to the beats, to the hosts being rolled out of gunny sacks, to a Roadies style grilling of the winners, this was the universe of the young. The star studded event saw the who’s who in the world of Music and Bollywood come together to celebrate the exemplary work done in the year gone by. The red carpet saw the ladies put their best fashion foot forward as they sashayed in their designer labels looking stunning while the men looked dapper in their suits and ties…..right from Priyanka Chopra, Anushka Sharma, Imran Khan, Kunal Roy Kapur, Vir Das to A R Rahman, Sonu Nigam, Pritam, Neeti Mohan and the Dandekar sisters.
The awards soiree witnessed bollywood heartthrob Imran Khan looking cool in white pants, white shirt with a trendy pink jacket and funky shoes instead of the boring tuxedo take the stage as the host for the evening. He sure made all the ladies go weak in their knees. Giving him company as co-host was actor and ace comedian Vir Das. The duo with their super sharp humor and witty one-liners had the audience in splits all evening.
Burning the stage with their performances were some of the biggest names from the world of music and Bollywood alike. ‘In my city girl’ Priyanka Chopra scintillated on stage as she traversed across various music genres and dance forms showcasing the journey of Indian music from its evolution till now. The bold and beautiful Anushka Sharma delivered a show stopper performance on a mash up of all the songs nominated for the Best female single. The show took an unexpected turn as A R Rahman who showed yet another side of his amazing talent with an electro mashup set of his biggest youth anthems over the years.
Yo Yo Honey Singh launched his brand new single of 2013, Bring Me Back with much fanfare and followed it up with his biggest hits. Another high-octane performance came from the multi-talented Farhan Akhtar and his band – Farhan Live that performed the much loved Rock On set. Vishal Dadlani, Sonu Kakkar and Clinton Cerejo only added to the celebration with their rendition of the hit track Madari.
As if this wasn’t enough to rock your world, the collaboration between hip-hop heavyweight and multiple Grammy winner T Pain and the bhangra sensation RDB brought every single person to their feet. The duo brought funk, flare and the fireworks to the VMA stage with the worldwide debut performance of ‘Daddy Da Ye Cash’ from their new album ‘Daddy Da Cash’.
But the evening clearly belonged to the winners whose work was appreciated and felicitated by one and all. Selected by popular voting and audited by the jury members – Anurag Kashyap, Prasoon Joshi, Benny Dayal, Ehsaan Noorani, Sabbas Joseph, Vijay Nair, Atul Churamani and Aditya Swamy - the winners truly represented the choice of today’s generation.
With a successful debut in India, the coolest awards Micromax MTV Video Music Awards India 2013 was an instant hit with everyone who watched it live. For the ones who want to watch it, The MTV Micromax Video Music Awards will be showcased through a simulcast across 7 channels from the Viacom18 Network – MTV, COLORS and all of the five ETV channels on 7th April 2013 at 7p.m.
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