Anushka Sharma has replaced Prachi Desai as the face of SOFY, a brand of sanitary napkins from Japan-based FMCG company Unicharm.
Anushka has been roped in for her "bubbly and vivacious personality and portrayal of strong characters" in movies like 'Rab Ne Bana Di Jodi', 'Band Baaja Baaraat' and 'Ladies V/S Ricky Bahl'.
The 24-year-old is excited about her association. "I'm keen to create a new era where all Indian women will take pride in being a woman," Anushka said in a statement.
She has shot a television commercial for the brand, and says: "I wish to convey to every girl out there that she should no longer be worried about staining."
"Also through this association, I would like to introduce to them a product which is revolutionary in its own way and brings to the consumer an extension of comfort that helps them lead an active life," she added.
Prachi was named the brand ambassador for SOFY in July 2011.
Katrina Kaif's younger sister Isabel has been signed to play the second lead opposite British Indian actor Kunal Nayyar in a film co-produced by Salman Khan.
Cameron Diaz is brushing up her intellectual abilities to find her Mr.Right!
Salman Khan has come out in the support of his 'Mental' co-star Sana Khan.
Giving the name of an old hit a new twist isn't enough to guarantee success. 'Hum Hai Raahi CAR Ke' tests your patience sorely.
While we love her antics in the stands during IPL matches, it's hard to feel the same affection for Preity Zinta while you watch 'Ishkq In Paris'.
Fast & Furious 6 has repackaged thrills, but it's silly fun and the cameo already has us excited about edition 7. Go watch it
Shah Rukh Khan, co-owner of IPL franchise KKR, will appear on "Extraaa Innings T20" during the cricket extravaganza's final face-off.