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NEWS|Entertainment 
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I'm keen to create a new era where all Indian women will take pride in being a woman.

Anushka Sharma has replaced Prachi Desai as the face of SOFY, a brand of sanitary napkins from Japan-based FMCG company Unicharm.

Anushka has been roped in for her "bubbly and vivacious personality and portrayal of strong characters" in movies like 'Rab Ne Bana Di Jodi', 'Band Baaja Baaraat' and 'Ladies V/S Ricky Bahl'.

The 24-year-old is excited about her association. "I'm keen to create a new era where all Indian women will take pride in being a woman," Anushka said in a statement.

She has shot a television commercial for the brand, and says: "I wish to convey to every girl out there that she should no longer be worried about staining."

"Also through this association, I would like to introduce to them a product which is revolutionary in its own way and brings to the consumer an extension of comfort that helps them lead an active life," she added.

Prachi was named the brand ambassador for SOFY in July 2011.

Sholay set to re-release in 3D

from in.com

Sholay set to re-release in 3D

Ramesh Sippy's 1975 blockbuster 'Sholay' is all set to get reinvented in 3D at a screen near you


Big achievement not getting typecast: Sonam

from IANS

Big achievement not getting typecast: Sonam

Sonam says that it is a big achievement that she has escaped being typecast in the film industry

Nasha director wants Poonam to do sequel

from IANS

Nasha director wants Poonam to do sequel

A sequel to Poonam Pandey-starrer 'Nasha' will go on floors this year, says its director Amit Saxena.

Lucky to have this character in Issaq: Prateik

from IANS

Lucky to have this character in Issaq: Prateik

Bollywood actor Prateik Babbar, who will be seen in "Issaq" soon, said that he is lucky to have landed his role in the film as it had everything in it.

Johnny Depp is almost blind

from PTI

Johnny Depp is almost blind

Superstar Johnny Depp has revealed he is completely blind in one eye.

Freida Pinto brings 'Girl Rising' to India

from PTI

Freida Pinto brings 'Girl Rising' to India

Indian actress Freida Pinto, who has lent her voice for one of the stories in documentary feature film 'Girl Rising', said the privileges she experienced growing up motivated her to be a part of this project.

Jackie delights Indian fans with namaste

from IANS

Jackie delights Indian fans with namaste

India is a wonderful market says Jackie Chan at the China Film Festival in Delhi.