Anushka Sharma has replaced Prachi Desai as the face of SOFY, a brand of sanitary napkins from Japan-based FMCG company Unicharm.
Anushka has been roped in for her "bubbly and vivacious personality and portrayal of strong characters" in movies like 'Rab Ne Bana Di Jodi', 'Band Baaja Baaraat' and 'Ladies V/S Ricky Bahl'.
The 24-year-old is excited about her association. "I'm keen to create a new era where all Indian women will take pride in being a woman," Anushka said in a statement.
She has shot a television commercial for the brand, and says: "I wish to convey to every girl out there that she should no longer be worried about staining."
"Also through this association, I would like to introduce to them a product which is revolutionary in its own way and brings to the consumer an extension of comfort that helps them lead an active life," she added.
Prachi was named the brand ambassador for SOFY in July 2011.
New Delhi: Vidya Balan may have been mocked for sticking to her \'desi\' avatar in real life, but when it comes to films, the actress shows no qualms in experimenting with her looks. If \'Ghanc...
"You remind me of Shabana Azmi," guffaws our don't-give-a-damn hero to the social activist heroine. In the first-half they clash over idlis, ideologies and idle chatter. Mismatched as they are, and we are reminded twice that she is older, Kareena Kapoor-Khan and Imran Khan trudge along cutely till mid-point after which the narrative shuffles noisily into a village in Gujarat where it all falls apart.
"Last Vegas" is a funny, heartwarming and a touching buddy film about ageing and male bonding whose premise is so very much like the 2009 released film "The Hangover". But unlike in "The Hangover", these four buddies are geriatrics who jam up after 58 years of separation.