Would an Amul boy have outwitted the cute girl in polka dotted dress and with a blue hair bun? Never, say her creators.
"The Amul girl is far cuter than an Amul boy. She has far greater appeal," says Rahul DaCunha, Managing Director and Creative Head, DaCunha Communications, the advertising agency behind the popular hoardings.
"We are 50 years young!!," that's what the hoarding for the Amul girl at 50 be like. The Amul campaign has been telling stories of India through the hoardings, captivating Indians of all ages. The key character in this saga is the little girl in polka dots, who literally helped Amul butter win over an entire nation and became the country's darling.
Her makers feel that the trademark blue hair bun and polka dotted dress really worked for the brand. "Amitabh Bachchan had a very interesting quote to the frequently-asked question: Why has the Amul girl's hair bun and dress remained the same? He said, 'If it ain't broken, don't fix it.' In other words, the blue hair bun and the polka dress have really worked for the brand. There is no need for change," DaCunha told PTI.
To commemorate 50 years of the advertising by DaCunha Communications, HarperCollins India has come out with a book "Amul's India" celebrating the Amul girl's journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves.
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