If you're not playing Draw Something anymore, Zynga's making sure you will still be bombarded with the game. CBS and Zynga are partnering up to make a game show out of Draw Something. A report by Variety says that a pilot of the show was picked up by CBS and will be produced by Sony Pictures Television, Ryan Seacrest Productions, and Embassy Row. So what will this pilot be all about?
Essentially a bunch of celebrities and regular humans will battle it out in front of a live television
audience. Variety says that even audience members at home will be able to tune in and play. So that little game which you played as a break during work or before you went to sleep will now be translated into a television format.
Draw Something was originally developed by OMGPop and when Zynga saw the popularity of the game, they decided to buy OMGPop for $210 million. Since then, the enthusiasm for the game has waned, even though the game got an update about two months ago that would make it more social. Zynga has most likely, since then been trying to figure out how to monetize off of Draw Something and for now, this seems to be their plan. Letting audience members interact with the game, while it's going on on television might be a key factor to regain enthusiasm for the game. However, that, like the game itself, has a pretty good chance of moving steadily downwards.
This is not the first time CBS has tried to convert a tech-pop culture icon into something dramatically visual. Remember that Twitter account @S***MyDadSays? Where a young man named Justin Halpern essentially tweeted the ridiculous statements that would come out of his father's mouth? The account gained a lot of popularity and CBS decided to convert it into a sitcom. While the show won a People's Choice Award for Best New Comedy and starred William Shatner as the dad, CBS decided to cancel the show last year in May. Which begs the question, how long will Draw Something last? S*** My Dad Says lasted a year. Can Draw Something beat that? Let us know what you think in the comments section below.
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