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The word "f----t" has been used more than 2.5 million times on Twitter since July, a media report said Friday.
Similar terms - "so gay" (896,000 ), "no homo" (818,000) and "d--e" (346,000) - have been tracked by nohomophobes.com, a new wesbite that "holds a mirror up to society".
The site, an initiative of Canada's Alberta University, tracks real tweets from real users in real time, the Herald Sun reported.
In the first nine hours of its launch the site received 30,000 unique hits; 19,000 from Canada and nearly 500 from Australia. Thursday alone there were more than 23,000 Tweets containing the word "f----t".
The goal is to reveal the extent of society's "casual homophobia". It might be a thoughtless retort or a locker-room joke, but nohomophobes.com, says stereotypical slurs can hurt people.
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