Arvind Kejriwal has launched his long-awaited, much-hyped political party – the one that's going to stamp out corruption, provide a real political alternative, and bring peace and prosperity to India. Be that as it may, the only thing we really know about the party is its name: it's called the Aam Aadmi party.
And today, we ask the same question Shakespeare did all those centuries ago: What's in a name? We don't think Aam Aadmi was randomly chosen, no. There's got to be some clever reasoning behind it. Here are the top 6 possible explanations we can think of:
1. It's a reference to Katrina Kaif in that ad: All of us have seen the Slice ad where Katrina gets sensual with a few mangoes, and all of us have learnt, first-hand, the truth that Sex Sells. Since every man in India would like to be an Aam Aadmi (in the mango sense), there is clearly subliminal messaging at work in the party name. Just imagine the size of the crowd if Katrina shows up at an Aam Aadmi rally?
2. It's a reference to Alcoholics Anonymous: The signs are unmistakable – the initials of the party are AA. Both words in the name start with AA. Aam Aadmi will be the only party that is affiliated to the worldwide standard in helping alcoholics help themselves. This way, they'll get all the votes of those people who drink way too much desi daaru and think that anything AA-related can only be good. As long as they don't increase the already-vast number of dry days...
3. It's an attempt to piggyback on RK Laxman: The Common Man is the most recognizable comic strip to come out of India. Possibly voters will think that the Aam Aadmi party consists of thin, moustached, unassuming people who are everywhere and observe everything without ever speaking, and quietly give them their votes. After all, the Common Man has made us all laugh, and repayment in votes is no big deal.
4. It's an attempt to define vote banks clearly: Most political parties in India try to please everyone, to create policies that are supposed to help everybody and end up helping nobody. This party is different. By calling itself the Common Man party, it immediately excludes half of the country – the female half – from its target audience, and hopes to get all the male votes. We think this strategy is dumb, but so was letting Anna Hazare go.
5. It's a sign that money is for everyone: We all know that a political career is the surest way to get rich quick, beating other tried and tested ways like inheriting a million dollars, or inventing something revolutionary and new, or becoming the CEO of Apple. But the problem was always that only the politicians got rich. Not any more; in the Aam Aadmi party, the common man – all of us – will become rich from the fruits of corruption. The math there doesn’t quite add up, but nor does a lot of the math on the Aam Aadmi site.
6. It would look good as a political symbol: A lot of the parties we have use boring symbols – hands, lotuses, bicycles, sheaves of wheat, clocks – they’re OK as pictures in a book, but one could get confused. Not with the Aam Aadmi party. Just draw a man’s face that’s yellow and mango-shaped, with leaves where his hair should be (or use Katrina Kaif’s picture) and you have a logo that will instantly burn itself into the minds of every Aam Aadmi.
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