After a whitening cream for vaginas, a new advertisement for a vaginal tightening product, '18 Again' is doing the rounds and creating quite a buzz online. The ad shows a couple dancing around the house with the woman singing 'I feel like a virgin'. If this wasn't it, the ad concludes with the older couple in the house ordering the product online! The advertisement has drawn much criticism on social networking sites like Facebook and Twitter. Here, we take a look at some other controversial ads...

Feminist groups in India never cease to give grief to manufactures of fairness creams as they believe these products promote an unhealthy obsession with fair skin. However there's no stopping them as now, a new ad on whitening a woman's 'intimate' area has also released. Needless to say, the 'Clean and Dry Intimate Wash' spot has set quite a few tongues wagging with women groups calling it an insult to a woman's dignity. The ad shows a graphical representation of a woman's nether region lightening after she uses the product on it!

A new TV ad for Pop Chips featuring Ashton Kutcher as a dark-skinned Bollywood producer has stoked controversy. The character 'Raj' with heavily accented language and body scratching virtues, didn't go down well with the Indo-Americans who slammed it for being racist. In the ad for 'Popchips', Kutcher appears as four different characters looking for a partner in a dating show. The ad was pulled off by the makers after an online campaign in protest of the ad gained momentum.

One of India's homegrown denim brands, Flying Machine, landed itself in hot soup soup for its 'What an ass!' print ad. The advertisement showed a woman in tight jeans, flaunting her shapely derriere with the tagline printed across her buttocks. The advertisement showed a woman in tight jeans, flaunting her shapely derriere with the tagline printed across her buttocks. The ad was supposed to highlight how women are growing to accept their figure, but has drawn much criticism from women's rights groups for portraying ladies as sex objects.

The cellular service provider's latest ad wanted to drive home a point about its solid network but got embroiled in controversies instead, for showing domestic help and doctors in a poor light. The ad shows a maid hiding her employer's mobile phone in her blouse as she is getting ready to leave, but the phone rings, suggesting that the network is so strong that it follows you everywhere. The ad was eventually pulled off air after protests from the Maharashtra Navnirman Sena and other groups.

The recent Fastrack watch ad featuring actor Genelia D'souza and cricketer Virat Kohli was hauled up by pilots and air-hostesses, since it showed the two getting cozy in the cockpit of an aircraft, thereby endangering the lives of passengers on board.

The Amul macho 'Yeh toh bada toing hai' ad featured housewife having sexual fantasies while washing her husband's underwear. The Information & Broadcasting ministry initially banned its screening though the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, later cleared it for public viewing.

The footwear ad featured models Madhu Sapre and Milind Soman posing nude with a python. In 1995, an obscenity case was filed against all persons (including the models) who were involved in making of the offensive ad. Not only social activists, but animal rights protesters fought to get the ad off the streets. The case was finally cleared in 2009, 14 years long years since the hoardings first went up

The deodorant ads that showed women lusting after men who sprayed on these scents have recently come under the scanner. The I&B ministry coined these ads as suggestive and vulgar, and thus ordered the Advertising Standards Council of India (ASCI) to instruct creative agencies to modify them or take them off air.

The 90's witnessed a revolution in the ad world where 'being bold' was the new formula to sell products. The Kamasutra Condoms ad featuring the 90s sex-siren Pooja Bedi and the late model Viveka Babajee was however, too much to handle for a still prudish audience. The ad showing Bedi in a steamy shower scene with model Marc Robinson, and Viveka under a waterfall with model Inder Sudan was banned on Doordarshan.

In 2002, Cadbury India got embroiled in political controversy when their print ad showed a map of India highlighting Kashmir with a slogan "Too good to share". The ruling party BJP claimed that Kashmir was a sensitive issue and therefore such advertisements were hurtful to Indian sentiments. Later, Cadbury India published an apology in the newspapers.

In 2003, giant hoardings saying 'Balbir Pasha ko AIDS hoga kya' made Mumbai citizens wonder just who this person was. Balbir Pasha, the faceless and ficitonal character was created for the AIDS awareness campaign and the initiative was a huge hit until political party Shiv Sena opposed the same, saying that it would have an 'adverse' effect on society.

It's a sign that times have changed when a couple of years ago, even a plunging neckline would raise eyebrows. The surrogate advertisement for the liquor brand featuring a model in a tight dress that accentuated her bosom was retracted for its suggestiveness.

Bollywood couple Arbaaz Khan and Malaika Arora shot the ad for the MR coffee brand, where the actors were filmed getting cozy and the tagline read,'Real pleasure can't come in an 'instant'. The spot was pulled off air.

When Levis jeans decided to advertise their jeans as a second skin, it made use of several model wearing nude-coloured clothes that gave the impression of them being topless. The hoarding was pulled down after objections from several 'moral guardians'.

Bisleri's attempt to make their brand more appealing to young people went awry when they changed their tagline from 'Pure and Safe' to 'Play safe'. The ad even showed a couple drinking the product while making out on the beach and was taken off air soon after.