Source : Amul

Amul comments on the crossfire on the LoC between India and Pakistan.

Source : Amul

Amul added its piece to the film 'Matru Ki Bijlee ka Mandola'.

Source : Amul

Amul's dig at Asaram Bapu comes on the heels of his outrageous remarks about the Delhi gangrape victim.

Source : Amul

Amul poked fun at the box office clash between 'Jab Tak Hai Jaan' and 'Son of Sardaar' during Diwali.

Source : amul

Barack Obama returned to the white house for four more years! Amul's celebrated his victory in the US presidential race.

Source : Facebook

Here's Amul's tribute to Mary Kom. Mary is the third indian woman athlete to win an Olympic medal after Malleswari and Saina Nehwal.

Source : Amul

Here is Amul's tribute to Gagan Narang who did us all proud by winning bronze at London Olympics 2012.

The newest Amul advertisement out pays tribute to Bollywood's superstar, Rajesh Khanna.

Over the years, the Amul team has always managed to capture the flavour of current events in their tongue-in-cheek advertisements. Here's a look at some others...

Time magazine has termed Prime Minister Manmohan Singh an 'underachiever'. Any guesses as to who is the wonderachiever? Well, take a look at this Amul ad!

Source : Amul spins a Spidey web

Amul unleashes the Amazing Spidermakhan: Hollywood film 'The Amazing Spiderman' is the inspiration behind this ad which shows the Spiderman enjoying Amul butter.

Source : Facebook

Pranab vs Sangma: As Pranab Mukherjee's resigns as Finance Minister, here's Amul's take on the race the Presidency between Pranab Mukherjee and PA Sangma.

Source : Amul

Amul's masterpiece depicting the Indian tennis row: Mahesh Bhupathi and Rohan Bopanna rallied against Leander Paes saying they are available for the olympics only as a pair and not in their individual capacity.

Here, the ad captures the enthusiasm of new IPL champs Kolkata Knight Riders and team manager Shah Rukh Khan

Amul has always brilliantly captured the flavour of current affairs in their advertisements. In this ad pokes fun at the three Karnataka BJP ministers who were caught watching porn in the state Assembly.

Soon after the news came out that Yuvraj was undergoing cancer treatment in the US, this Amul ad expressing solidarity with the cricketer won many hearts including Yuvi's.

I BOW OUT! -Amul's tribute to pop music queen Whitney Houston.

Koi Gilani....Koi shikwa nahin - Amul's take on Pakistan Prime Minister Yousuf Raza Gilani being charged with contempt.

After Sahara - the sponsor of the Indian team for over 11 years - parted ways with the BCCI on a sour note, this Amul ad sympathises with the cricketers, who are going through a rough patch Down Under.

After the much-talked-about brawl between Shah Rukh Khan and Farah Khan's husband, Shirish Kunder, Amul came up with an extremely witty ad campaign that read 'Please Maar Khan!, but maar Amul butter on bread instead'.

This Amul ad questions the gag on authors at the Jaipur Literature Festival. 'Is the sword mightier than the pen?' was Amul's response to the ridiculous goings on at the fest.

US talk show Queen Oprah Winfrey India visit well summed up in this Amul ad. Not to miss the Bachchan angle!

This Amul ad perfectly summed up India's pathetic performance in the Test series Down Under!

Amul's added its own twist to the DGCA report on airlines flouting norms. Again, the issue of passenger safety highlighted by Amul for airlines to take notice!

Amul's interesting take on the love-hate relationship (can't be together, can't be without each other) between the Congress and Trinamool. Kudos to Congress for handling Mamata didi's tantrums so deftly!

The pressure on Sachin Tendulkar to hit that ever elusive 100th century makes for another interesting take. Go Sachin go!

In the Amul ad on Salman Rushdie not being allowed at the Jaipur Literature Festival, the author is shown on a magic carpet with the tagline: "No Salaam Rusdhie".