Grandpa Liu models for Yuekou, a female fashion store that was started by five college graduates. One of the founders is Lv, Liu's granddaughter

Liu Xianping has become an internet sensation and he models most items from his grand-daughter's line - including scarves, skirts, tights, jackets and so on

The marketing gimmick has paid off and sales have increased for the boutique

What do you think of Grandpa Liu's look? Let us know in the comments section