In an era where love is commercialized, lovers overrated, and mush used as a mere prop in OTT rom coms, who actually celebrates Feb 14, that so-called day of love? We take a look at folks with the biggest smiles on their faces on V-Day!
Come February and card makers go on an overdrive to come up with exciting, touching or plain cheesy cards so that folks, young or old, who are too busy to tell their loved ones how they feel can buy them cards instead. From love-struck teens to happily-married couples, who doesn't like a funny or sweet greeting card?
'Ek Main Aur Ekk Tu' hit the bull's eye or rather the hearts of audiences and most of it has to do with perfect timing. A rom-com set in picturesque locales with foot-tapping music and a gorgeous lead pair is the stuff movie dates on V-day weekend are made of. Filmmakers always try and ensure that they have mushy releases around such days and in the case of Dharma productions, they've struck big last year during this time!
Every girl loves to be pampered and what better day than Valentines' to get some 'me love'? Spas and parlors have interesting couple packages, 'V-Day' packages, special discounts and so on, to woo customers, who are just too happy to shell out big bucks if it would guarantee them a lovely makeover if only for a day!
From romantic candle-lit dinner offers to discounted buffet brunches, restaurants never leave any stone unturned to attract lovey-dovey couples to their eateries. Many also offer couple contests and exclusive wine tastings for Valentine's Day. With so much to choose from, who is going to sit at home and cook?
Enter any mall this week and you are bound to be struck hard by a plethora of cuddly teddy bears, heart-shaped candies, balloons and other red and white decoration. Every major store runs special discounts so that men can win over their lady loves by getting them something nice, and expensive!
These guys are the ones who scout for the best getaway for you so that you can cozy up with your loved one. From Goa to Singapore to Las Vegas, travel agents are always busy planning weekends of amour during this time of the year!
This is the lot that keeps mum the whole year through and seizes the chance on V-day to bombard the objects of their affection with missed calls, love notes and cheesy texts.
Be it MMS, SMS, group chat or BBM, your service provider is the guy working real hard around V-Day to ensure that your loved ones realize just how much they mean to you, even if you can't be there in person to wish them a happy Valentine's Day!
Political parties love seizing the opportunity to tell folks that it is apparently against our culture to profess our love for another human being. These moral police groups are always busy on V-Day, going to town, looking for 'indecent' couples and threatening to throw them behind bars. We think they are in desperate need of a new hobby!
What fun would V-Day be without the folks who love to damn the very idea behind the celebrations? It may a case of sour grapes, but contrarian views about how love should be celebrated on more than just one day, are often funny, lucid and highly entertaining.
Much like us, many journalists start scratching their heads and pencils as early as Feb 1 to come up with innovative and interesting stories on all the hype. From advising what lonely hearts should do or telling you what the colour of various roses mean, we do it all, and have quite a lot of fun too!