PVR (Priya Village Roadshow) Cinemas is one of the largest cinema chain in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, Indias first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems. As of 2007, PVR has a total of 101 screens in 25 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Lucknow, Indore, and Bangalore. It is a relative newcomer to other parts of the county, especially in Mumbai where there are many other established multiplex companies, like
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