About SAB TV

SAB TV is an Indian general entertainment television channel that is owned by Multi Screen Media Pvt. Ltd. It was launched on April 23, 2000, by Sri Adhikari Brothers as a general entertainment channel. [1] In 2003, it was repositioned as a comedy-centric channel. [2] In March 2005, SAB TV was acquired by Sony Entertainment Television and was transformed into a youth-centric channel. [3] In June 2008, the channel announced that it would return to its roots by being repositioned as a comedy-centric channel once again. [4] SAB is a part of the network of Television channels owned by Mutli Screen Media in India the other channels being Sony, Set Max and Sony PIX. SAB has a strong consumer perception as a comedy channel. Now SAB re-launches itself as a family comedy entertainment channel, offering wholesome entertainment for the entire family. The weekday prime time programming would be