SAB TV is an Indian general entertainment television channel that is owned by Multi Screen Media Pvt. Ltd. It was launched on April 23, 2000, by Sri Adhikari Brothers as a general entertainment channel.  In 2003, it was repositioned as a comedy-centric channel.  In March 2005, SAB TV was acquired by Sony Entertainment Television and was transformed into a youth-centric channel.  In June 2008, the channel announced that it would return to its roots by being repositioned as a comedy-centric channel once again.  SAB is a part of the network of Television channels owned by Mutli Screen Media in India the other channels being Sony, Set Max and Sony PIX. SAB has a strong consumer perception as a comedy channel. Now SAB re-launches itself as a family comedy entertainment channel, offering wholesome entertainment for the entire family. The weekday prime time programming would be
Who is bollywood's hottest cover girl?