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Sivasankaran

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Sivasankaran

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Play buttonA lesson from Sterling Sivasankaran - 'Expectations bring agony'

A lesson from Sterling Sivasankaran - 'Expectations bring agony'

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About Sivasankaran

C. Sivasankaran is the chairman of the Sterling group operating out of India. The group has diversified businesses ranging from Cellular service to Coffee chains [1]. The Sivasankaran story so far • 1995: Applied for Tamil Nadu telecom licence • 1997-98: Launched Aircel • March 1998: Incorporated Dishnet DSL, the country’s first DSL internet provider • Dec 2003: Bought 79% equity stake in RPG Cellular in Chennai for Rs 210 cr • February 2004: Agreed to sell 33% stake in TN Mercantile Bank to the Nadars for Rs 130 cr • March 2004: Sold the internet service division of DishnetDSL Limited to VSNL for Rs 270 cr • April 2004: Bought 65.4% equity stake Barista coffee chain from Turner Morrison for Rs 30 cr and the Tata group • August 2004: Dishnet Wireless bought Unified Access Service Licences for seven eastern circles at Rs 300 crore. • 2005: Entered health

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