Sulajja Firodia Motwani is the Joint Managing Director of Kinetic Engineering Ltd. She is also a Director of Kinetic Motor Company Limited and Kinetic Marketing Services Limited. She is responsible for the group's overall business strategy, sales and marketing, and business development activities. Known for her bold business moves, Sulajja has played a key role in transforming Kinetic Group from a niche moped manufacturer into a manufacturer of a full range of two wheelers - from mopeds, scooters to motorcycles and in expanding the group's operations to new businesses. This was brought about through a new business and marketing strategy to make the company fully customer and market driven, to launch new models in all segments and an aggressive business acquisition strategy. Sulajja has played a key role in designing and executing the aggressive marketing plans of the company. Kinetic has recently struck an important alliance with renowned Italian company, Italjet Moto. Through this acquisition, the group has acquired full rights and technology to launch a wide range of highly advanced and futuristic range of seven new scooter models in India. Kinetic has also joined hands with Hyosung Motors of South Korea and has brought to India the most coveted Kinetic Aquila and Comet, India's most desirable motorcycles. Kinetic Group's future plans include an aggressive growth not only in two wheelers, but also in exports, auto components and engineering design services. Sulajja plays a key role in steering this business strategy and in its implementation across group companies. Sulajja has received numerous awards for her achievements and has been invited to speak at a large number of forums. She was featured as a business "Face of the Millennium" by leading magazine India Today; and was voted among the top 25 business leaders of the next century in a poll of industrialists conducted by Fortune India. Sulajja was also awarded the Society Young Achiever's Award for Business for the year 2002 and won the 2003 award for excellence as a top woman CEO from the Institute of Marketing and Management. She has won the Young Super Achiever Award by Business Today for year 2003. Most notably, she was selected by the World Economic Forum as a "Global Leader of Tomorrow" in 2002. Before joining Kinetic, Sulajja worked at the renowned investment analytics company, BARRA International, based in California for 4 years. She also set up BARRA's Indian operations when she returned to India. Sulajja has a track record of academic excellence; she was a merit list ranker for SSC examinations, Maharashtra state topper for HSC examinations, and graduated with the 2nd rank in Pune University for her undergraduate degree. She pursued her higher studies in USA and holds an MBA from the prestigious Carnegie Mellon University at Pittsburgh. Her hobbies include traveling, outdoor sports like skiing & scuba diving and spending time with her 5-year-old son Sidhant. She is also a fitness enthusiast and has been a national level badminton player.