Jay's (Imran Khan) parents are separated and live in Long Island. He has left home to pursue his dreams of becoming a Bollywood director. While he hates love stories, he works for Veer (Samir Soni) - the most successful director of romantic films - so as to have the experience on his CV. Simran (Sonam Kapoor) is an art director who believes that romance is the only way to live. She goes to work...

Jay's (Imran Khan) parents are separated and live in Long Island. He has left home to pursue his dreams of becoming a Bollywood director. While he hates love stories, he works for Veer (Samir Soni) - the most successful director of romantic films - so as to have the experience on his CV. Simran (Sonam Kapoor) is an art director who believes that romance is the only way to live. She goes to work on Veer's latest film and Jay becomes her assistant. Thus begins the chemistry between the opposite poles. While Simran is engaged to Raj (Sammir Dattani), she slowly but surely begins to fall for bad-boy Jay who befriends her. Jay is your typical Casanova who just wants to have fun. Simran and Raj are quite serious about their love life, even to the point of colour-coding their clothes. Raj meets her every day with a white flower not knowing that she hates white. Simran falls in love with Jay, but he does not believe in love. Will Ms. Romance get together with Mr. Romance or Mr. Bad-guy forms the rest of the story.