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Advertising on video sites: Is YouTube the king?

last updated on December 14, 2011 at 12:14 am moneycontrol

Video websites have emerged as a cheaper, yet effective way for advertisers to get their message across. But video websites differ on what platform they offer these brands. CNBC-TV18s Pavni Mittal and Nikita Rana take a look at the diverging strategies.

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