Choreographer turned Director turned Actor Farah Khan was seen promoting 'Joker' at the World Cup T 20 Trophy Launch Event. Others present were Shirish Kunder and Cricketer Irfan Pathan. At a promotional event of the movie Farah was also accompanied by three alien characters from the film. "It is the strategy that we, UTV Motion Pictures and Akshay Kumar have decided that we will do out-of-the-box promotions for this film. We don't want to promote the film in a regular way like going on city tours, doing events and all that..." Farah told the reporters. "It is a very different film. We want to do a different a different kind of promotion.