Volkswagen India has roped in Neil Nitin Mukesh as the brand ambassador for its Think Blue initiative. The Bollywood actor will support the campaign for a year. Mukesh had first lent his support for Volkswagen at the recent Auto Expo in New Delhi, encouraging people to take their first step towards a greener future by planting saplings at home.
The Think Blue mindset has three main pillars: environmentally friendly solutions and products, individual behaviour and environment-related initiatives that goes beyond products and technologies. Volkswagen intends to adopt Think Blue as a consistent approach that will be reflected in the brand s actions and communication.
At the event Neil Nitin shared a few light moments with the media and told us about the secret behind his name- Neil and his pet-name Blue. To unlock the secret watch the video right here.
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