Actors Prateik Babbar and Amyra Dastur recently took a baggi ride in Mumbai and also offered 'Issaq savari' to people. The entire thing wasn't becasue the two were fancying a ghoda gaadi ride but for the promotion of their film 'Issaq'. Here are some other wild and bizarre promotions for Bollywood films...
For the upcoming musical Aashiqi 2, the makers decided to place mannequins at cinema halls. These mannequins are modelled on the lead pair of the movie and even have the striking jacket wrapped around them! Must say, its's quite a cool way to promote the movie.
For 'Saheb Biwi Aur Gangster Returns', biwi Mahie Gill was given the royal treatment at a promotional event for the film. Is director Tigmanshu Dhulia the brain behind this gimmick involving his muse?
When it comes to Aamir Khan, expect unique marketing strategies each time his film is up for release. In his latest, Aamir decided to promote his film 'Talaash' only at night. In the film, the night almost plays a character and most parts have thus been shot from 11pm to 4am.
The makers of Viveik Oberoi and Mallika Sherawat's 'Kismat, Love, Paisa, Dilli' (KLPD) had the actors sharing more than just the dais! Nowadays it's not enough to simply hold a press conference when promoting your film. Here are some other bizarre events we've witnessed in the recent past...
Shreyas Talpade and Madhurima promoted their upcoming comedy film 'Kamaal Dhamaal' Malamaal, by posing in a chicken coop, although there were few birds in sight!
In an unique promotional strategy for Raaz 3, Bipasha Basu was spotted handing out nimboo-mirchi to autowallahs in Mumbai. Photo: Viral Bhayani
It isn't the first time Mallika's gone on a promotional overdrive. For her movie 'Hisss', she posed with a live python at the Cannes film festival
Shirish Kunder seems to be taking the tagline of 'Being Alien' for 'Joker' a bit too seriously. It's almost cruel to have a woman as pretty as Chitrangada pose with those men in ugly suits!
For 'Kahaani', Vidya wore a prosthetic belly and visited a local Mumbai railway station with missing posters
At a promotional event for 'Vicky Donor', performers dressed up in sperm suits!
After the Mumbai railway station flash mob performance became a viral hit, everyone jumped on the bandwagon including the team of 'Jodi Breakers'
For 'Housefull 2' the cast of the movie took a balloon ride. We think it's appropriate, seeing that the movie was all gas
Katrina took charge of a Royal Enfield and gave her co-star Hrithik Roshan a ride around town to promote 'Zindagi Na Milegi Dobara'
Priyanka Chopra dressed up as a bride for her movie '7 Khoon Maaf'. And no, that isn't her Prince Charming receiving her. It's the movie's director Vishal Bhardwaj!