Cars are touchy-feely, physical things, right? The noise of an engine, the texture of leather, the ergonomics of an interior. Perhaps, but some have just experienced the world's first digital car dealership courtesy of Audi and it pretty much blows apart your assumptions about what's important when buying a car. The dealership is located in the heart of London on Piccadilly. Situated on the site of what was previously Mayfair Audi, it's not an obvious place to put a normal car dealership.