The digital medium is the new rage in the country and looks like everyone wants a piece of the rather profitable pie. Businessman Raj Kundra is no different. Shilpa Shetty's husband has invested an undisclosed amount in a tech startup called Armsprime Media. The startup is all about a new age technology that helps celebrity and influencers build and monetize their own customized apps. The technology comes with multiple exclusive and customizable features from celebrity shout-outs to merchandising, VOD and online stores. The company already has 3-4 celebrities signed generating revenue of over $100k plus a month.
Talking about his association with the startup firm, the 43-year-old British businessman said, “Armsprime Media is really disruptive in nature, the features and back end technology this company offers for its celebrities and social media influencers to take control of their content is unparalleled. I have made a strategic investment in this company as I believe in the founder Saurabh Kushwah he has created a great product, which we will make excellent together. Brands look for a way to target captive audiences and that exactly what we have. We will be launching over 15 celebrity apps this year alone and produce multiple unique branded IP shows with our partners. We have hired Meeta Jhunjhunwala who comes with a wealth of experience in celebrity and content management to head the business development of the company.”
We wish Raj Kundra and his team all the best for their new venture.