Like its tepid response in Tamil Nadu, Dev’s Telugu dubbed version has been rejected in the Telugu states as well. The film has been able to manage a gross of just 3.5 crore in 6 days in Andhra Pradesh and Telangana, with a share of 1.85 crore. The Telugu theatrical rights are worth about 6 crore, the film’s total share will close at around 2 crore leading to substantial losses for the distributor 'Tagore’ B Madhu.
Karthi is fairly popular with the Telugu audience while Rakul is one of the leading actresses in Tollywood. Despite the presence of both of them and the romance genre, the film has just failed to take off, due to its underwhelming content. Karthi’s earlier release Kadai Kutty Singam also couldn’t see success in Telugu as its content was more native and relevant to Tamil Nadu. Dev has managed to gross 1 crore in Karnataka, after six days, again a below-par showing.
Dev marks back to back duds for Karthi in the glossy romance space after the forgettable Kaatru Veliyidai with director Mani Ratnam. The audience seems to love him in relatable, rooted, rural characters such as Paruthiveeran, Komban, and Kadai Kutty Singam. He has also scored very well in youthful commercial action films such as Paiyaa, Siruthai, and Naan Mahaan Alla. The urban romance space seems to be a dark spot for this handsome, talented actor, at least till now!