Barbie is the world’s most recognized doll. Everything Barbie does or portrays, young girls follow, learn and observe. This is why Mattel, its creator has finally realized its responsibility when it comes to shaping minds of young girls. Of late, the toy giant has started rolling out models of Barbie based on real life female influencers. On International Women’s day today, it announced addition of 15 new dolls in its ‘Shero’ and ‘Inspiring Women’ collections.
In honor of #InternationalWomensDay, we are committed to shining a light on empowering female role models past and present in an effort to inspire more girls. Join the conversation by sharing your role models using #MoreRoleModels.
Ever since her launch 58 years ago, Barbie has had over 150 careers playing different roles. This time however she is modeling real life women who have broken the glass ceiling in their own fields. The names include Patty Jenkins, director of Wonder Woman (US), Chloe Kim, the youngest woman to win an Olympic snowboarding medal (US), Bindi Irwin, conservationist (Australia), Nicola Adams, the first woman to win an Olympic boxing title (UK), Leyla Piedayesh, knitwear designer (Germany), Yuan Yuan Tan, prima ballerina of the San Francisco Ballet (China), Xiaotong Guan, actress (China), Martyna Wojciechowska, journalist and explorer (Poland), Sara Gama, soccer champion (Italy), Hélène Darroze, two Michelin-star chef (France), Hui Ruoqi, Olympic gold medalist in volleyball (China) and Nicola Adams, OBE, boxing champion (UK). These are joined by other sportswomen in the field which were launched previously like Olympic fencing champion Ibtihaj Muhammad (USA), film director Ava Duvernay (USA), gymnastic champion Gabby Douglas (USA), ballerina Misty Copeland (USA), model Ashley Graham (USA) and others.
This #InternationalWomensDay, we are shining a light on more female role models than ever before. Introducing the largest addition to our Sheroes line to date - meet our new Global Sheroes that we've honored with one-of-a-kind dolls. Share your role models with us to help inspire more girls. #MoreRoleModels #IWD2018
With 86% of US moms worried about the type of role models their daughters are exposed to, we are committed to shining a light on empowering female role models in an effort to inspire more girls. Join us by sharing your role models using #MoreRoleModels. #IWD2018 #HélèneDarroze #NicolaAdamsObe #ChloeKim #FridaKahlo #IbtihajMuhammad #KatherineJohnson #GabbyDouglas
In its women who inspire collection, Frida Kahlo, artist (Mexico), Amelia Earhart, aviation pioneer (USA) and Katherine Johnson, NASA mathematician and physicist (USA) have been added. These dolls come at a time when girls who are yet to form their ideas about the world are told that they can be more than just pretty. That their roles can go beyond being mothers, daughters, wives, girlfriends and sisters.