Bollywood stars are slowly following the footsteps of Hollywood biggies in launching their own clothing line. The latest joinee to the clothing brand brigade by Bollywood A-listers is Anushka Sharma. The star has unveiled her new casual clothing line, Nush. The clothes set to hit retailers on October 12 seem to hold an element of Anushkha’s own fashion statement.
Our perception from the limited number of clothes shown on her Nush brand YouTube channel reveal lack of originality. But then again Anushka has been clear that her brand is not meant for those looking for Bollywood glamour. Repeated prancing by Anushka in her brand video shows us splashes of mustard, olives and black. If you consider the color front, Nush seems to be lacking in originality much like its designs which will possibly churn out the run of the mill clothes like patch-worked tees, floral prints on dark colors and dearth of imagination when it comes to use of fabric. Nush has nothing new to offer but its affordability could be looked out for, as the launch promised clothes starting at Rs. 699 but the price reality will be revealed later when the clothes are sold online and offline by Shopper Stop, Myntra and Jabong.
Anushka has collaborated with Sudhiti Industries which also licenses clothes for ‘YouWeCan’ which is Yuvraj Singh’s clothing line. While Anushka mentions she has been planning to launch her own brand for a long time, she is a little late at the race as several stars have already done the deed like Hrithik Roshan’s HRX, Sonam Kapoor’s Rheason, Shilpa Shetty’s SSK and Deepika Padukone’s collaboration with Van Huesen and Melange.
The 300 crorce actress has made several feats starting from starring opposite Sharukh Khan in her debut to launching her own production house, Clean Slate to forming a power couple with Virat Kohli who incidentally also has his own line called ‘Wrogn’ with USPL.
Anushka has donned several hats over the years, starting with acting to producing to dating the most eligible bachelor in the country, Nush is an added feather to her hat and we can’t wait to see it flutter.Read More