Apple may have gotten itself in a soup with its latest ad. The US-based technology giant released an advertisement this week that featured music that’s all too familiar with the Indian audience. Music producer Pete Cannon shared the ad on Twitter claiming he produced the music for the advert but was quickly put in his place by a dozen Indian fans who recognized the tune to be a compilation by the renowned RD Burman, who is also fondly called Pancham Da.
Not ones to allow discredit to India’s music maestro, Twitterati rose to point out that the Burman tune used in the Apple ad is from the song 'Meri Nazar Hai Tujh Pe' from the 1980 Ravi Chopra directed film The Burning Train. The film starred yesteryear biggies Dharmendra, Hema Malini, Vinod Khanna, Parveen Babi, Jeetendra and Neetu Singh. The track in the Apple ad is however titled ‘Bang Bang’. Netizens called Cannon out for claiming sole credits and ripping off the song.
Amidst the backlash, Pete Cannon responded with a clarification saying that 'magical piece of music' was RD Burman's, adding that he had the necessary rights to use it.
The said Apple ad highlights the ‘one look to unlock’ feature in the company’s latest phone iPhoneX. This phone from Apple is the only piece in the cell phone market to boast of a Face ID unlock security feature.