Apple may have gotten itself in a soup with its latest ad. The US-based technology giant released an advertisement this week that featured music that’s all too familiar with the Indian audience. Music producer Pete Cannon shared the ad on Twitter claiming he produced the music for the advert but was quickly put in his place by a dozen Indian fans who recognized the tune to be a compilation by the renowned RD Burman, who is also fondly called Pancham Da.
Not ones to allow discredit to India’s music maestro, Twitterati rose to point out that the Burman tune used in the Apple ad is from the song 'Meri Nazar Hai Tujh Pe' from the 1980 Ravi Chopra directed film The Burning Train. The film starred yesteryear biggies Dharmendra, Hema Malini, Vinod Khanna, Parveen Babi, Jeetendra and Neetu Singh. The track in the Apple ad is however titled ‘Bang Bang’. Netizens called Cannon out for claiming sole credits and ripping off the song.
The new @Apple iPhoneX advert is out AND I PRODUCED THE MUSIC FOR IT ;) It's for worldwide use across Cinema and TV. It don't get much bigger laaaa! Have a watch if you've got a moment... #iPhoneX https://t.co/SkPGORMM1K
— Pete Cannon (@petecannonbeats) March 17, 2018
This is NOT your Music. This is NOT your Composition. You did not do anything TO DESERVE it. Respect the original creator #RDBurman. Music from 80's movie - The Burning Train. #Disgraceful #Plaigarismhttps://t.co/QI59J85tDj
— Piyush Agarwal (@IndiTravlr) March 19, 2018
Checkout the original music by Indian composer #RDBurman done in 1980 (Oh! you must be knowing anyway) - There is NO Innovation in your re-sampling, just a ReUse without credits:)
Take a lookhttps://t.co/VNTx44a02y— Pavan Jha (@p1j) March 19, 2018
— Ajay Khatwani (@AjayKhatwani) March 19, 2018
— Gaurav (@gauravs09) March 19, 2018
Amidst the backlash, Pete Cannon responded with a clarification saying that 'magical piece of music' was RD Burman's, adding that he had the necessary rights to use it.
— Saalim Aslam (@saalimaslam) March 19, 2018
The said Apple ad highlights the ‘one look to unlock’ feature in the company’s latest phone iPhoneX. This phone from Apple is the only piece in the cell phone market to boast of a Face ID unlock security feature.
Hi Guys, I just want to address the sample used in the new Apple iPhoneX advert. It samples a track from the great R D Burman's 'Burning Train’ and it's a MAGICAL piece of music! It was cleared/licensed via Blurred Recs courtesy of Saregama. Everyone is on board and loves it. ;)
— Pete Cannon (@petecannonbeats) March 19, 2018