Fitness freak Deepika Padukone turns down huge cola deal

Anyone who follows the Bollywood industry will tell you that actresses are known to take good care of their body. They’re often seen at gyms and their work-out schedules are nothing short of gruelling. The gorgeous Deepika Padukone is no different. The actress has now taken her commitment to health to a new level. The Padmaavat star has opted to disassociate herself from cola giant Coca Cola. Deepika had endorsed the popular cola brand for four years. According to reports, the deal she turned down was over several crores. Coca-Cola was eager to renew the contract with Deepika because of her top position in Bollywood. Her popularity brings out a lot of value to the brand.

Your turn now!Upload a video of you moving to #dadading & join the movement! #health #fitness #exercise #nike #justdoit

A post shared by Deepika Padukone (@deepikapadukone) on Aug 8, 2016 at 10:58pm PDT

adorable(& not so little)on set buddy!😍😍😍

A post shared by Deepika Padukone (@deepikapadukone) on Feb 10, 2018 at 10:36pm PST

Deepika was a national level athlete before joining the film industry. She often shared views on fitness and its importance. She did not want to influence her fans towards something she does not choose anymore. A source told media outlets, “Deepika has reservations endorsing the sugary, aerated brand given her enhanced understanding of the growing importance of health and wellness in society. There is an increased awareness of wellness and health in our society and rightly so. Deepika has chosen to dissociate not just from the brand but from the category. She wouldn’t be endorsing colas.”

Fit and Fabulous! An exclusive look at @deepikapadukone's preparation for #xXx. #ReturnOfXanderCage #Hollywood #Debut #Train #Fit

A post shared by Deepika Padukone (@deepikapadukone) on Jan 24, 2016 at 12:28am PST

“don’t ever say you are sorry for ‘being caught in the moment’.Because,at that moment,that is exactly where you wanted to be”-Cody W

A post shared by Deepika Padukone (@deepikapadukone) on Feb 15, 2018 at 10:06am PST

Well, it seems like the most sought-after actress in Bollywood does not like to accept everything that comes her way. Her values and beliefs are apparently more important than money or brand endorsements.

@vanityfair @vanityfairuk

A post shared by Deepika Padukone (@deepikapadukone) on Jul 12, 2017 at 10:00pm PDT

 

India’s cricket team captain Virat Kohli too had decided to stop endorsing a cola brand, citing similar reasons as Deepika. At a time when endorsements bring in the big bucks, it’s refreshing to see icons putting action behind their words.