In.com
  • In.com
  • Home
  • entertainment
    • Bollywood
    • Hollywood
  • Lifestyle
  • India
  • Sports
  • Photos
  • Videos
  • astro
  • Live Tv
  • Home
  • Entertainment
  • Lifestyle
  • More
    • India
    • Sports
    • Photos
    • Videos
    • astro
    • Live Tv
home/ entertainment/ bollywood
Fitness freak Deepika Padukone turns down huge cola deal

Fitness freak Deepika Padukone turns down huge cola deal

First published: April 05, 2018 08:26 PM IST | Updated: April 05, 2018 08:26 PM IST | Author: Debanu Das

Anyone who follows the Bollywood industry will tell you that actresses are known to take good care of their body. They’re often seen at gyms and their work-out schedules are nothing short of gruelling. The gorgeous Deepika Padukone is no different. The actress has now taken her commitment to health to a new level. The Padmaavat star has opted to disassociate herself from cola giant Coca Cola. Deepika had endorsed the popular cola brand for four years. According to reports, the deal she turned down was over several crores. Coca-Cola was eager to renew the contract with Deepika because of her top position in Bollywood. Her popularity brings out a lot of value to the brand.

Your turn now!Upload a video of you moving to #dadading & join the movement! #health #fitness #exercise #nike #justdoit

A post shared by Deepika Padukone (@deepikapadukone) on Aug 8, 2016 at 10:58pm PDT

adorable(& not so little)on set buddy!😍😍😍

A post shared by Deepika Padukone (@deepikapadukone) on Feb 10, 2018 at 10:36pm PST

Deepika was a national level athlete before joining the film industry. She often shared views on fitness and its importance. She did not want to influence her fans towards something she does not choose anymore. A source told media outlets, “Deepika has reservations endorsing the sugary, aerated brand given her enhanced understanding of the growing importance of health and wellness in society. There is an increased awareness of wellness and health in our society and rightly so. Deepika has chosen to dissociate not just from the brand but from the category. She wouldn’t be endorsing colas.”

Fit and Fabulous! An exclusive look at @deepikapadukone's preparation for #xXx. #ReturnOfXanderCage #Hollywood #Debut #Train #Fit

A post shared by Deepika Padukone (@deepikapadukone) on Jan 24, 2016 at 12:28am PST

“don’t ever say you are sorry for ‘being caught in the moment’.Because,at that moment,that is exactly where you wanted to be”-Cody W

A post shared by Deepika Padukone (@deepikapadukone) on Feb 15, 2018 at 10:06am PST

Well, it seems like the most sought-after actress in Bollywood does not like to accept everything that comes her way. Her values and beliefs are apparently more important than money or brand endorsements.

@vanityfair @vanityfairuk

A post shared by Deepika Padukone (@deepikapadukone) on Jul 12, 2017 at 10:00pm PDT

 

India’s cricket team captain Virat Kohli too had decided to stop endorsing a cola brand, citing similar reasons as Deepika. At a time when endorsements bring in the big bucks, it’s refreshing to see icons putting action behind their words.

SHOW MORE SHOW LESS
tags: #2018 Bollywood #Coca Cola #Deepika Padukone #Fitness #Fitness Freak #Kangana ranaut #Padmaavat #Virat Kohli

Recommended Videos

  • Baahubali 2 to hit Chinese theatres on May 4

    facebook twitter
    April 21, 2018 07:48 PM IST Baahubali 2 to hit Chinese theatres on May 4

  • Sanjay Dutt biopic: Here’s when you’ll finally get to the see the teaser

    facebook twitter
    April 21, 2018 07:33 PM IST Sanjay Dutt biopic: Here’s when you’ll finally get to the see the teaser

  • Total Dhamaal first look: Anil Kapoor and Madhuri Dixit will give you waves of nostalgia

    facebook twitter
    April 21, 2018 06:24 PM IST Total Dhamaal first look: Anil Kapoor and Madhuri Dixit will give you waves of nostalgia

  • 2002 hit and run case: Salman Khan in trouble as Mumbai court cancels bailable warrant

    facebook twitter
    April 21, 2018 06:15 PM IST 2002 hit and run case: Salman Khan in trouble as Mumbai court cancels bailable warrant

  • Benedict Cumberbatch: Sachin Tendulkar could play Marvel superhero Doctor Strange

    facebook twitter
    April 21, 2018 04:47 PM IST Benedict Cumberbatch: Sachin Tendulkar could play Marvel superhero Doctor Strange

  • Rajinikanth’s Kaala to avoid clash with Salman Khan’s Race 3, to release earlier

    facebook twitter
    April 21, 2018 02:58 PM IST Rajinikanth’s Kaala to avoid clash with Salman Khan’s Race 3, to release earlier

  • Misha Kapoor to become ‘big sister’, Shahid Kapoor announces Mira’s second pregnancy

    facebook twitter
    April 21, 2018 02:07 PM IST Misha Kapoor to become ‘big sister’, Shahid Kapoor announces Mira’s second pregnancy

  • Ishaan Khatter and Janhvi Kapoor wrap up Dhadak shoot, countdown to release begins

    facebook twitter
    April 21, 2018 12:55 PM IST Ishaan Khatter and Janhvi Kapoor wrap up Dhadak shoot, countdown to release begins

  • Ambanis host party for sporting greats as Olympic President Thomas Bach visits Mumbai

    facebook twitter
    April 21, 2018 11:55 AM IST Ambanis host party for sporting greats as Olympic President Thomas Bach visits Mumbai

  • Swedish DJ Avicii, best known for the boom in EDM, passes away at 28

    facebook twitter
    April 21, 2018 11:47 AM IST Swedish DJ Avicii, best known for the boom in EDM, passes away at 28

  • Katrina to join Salman as co-host on Big Boss 12?

    facebook twitter
    April 20, 2018 08:32 PM IST Katrina to join Salman as co-host on Big Boss 12?

  • 102 Not Out: Here’s how Amitabh Bachchan helped a driver prep

    facebook twitter
    April 20, 2018 08:22 PM IST 102 Not Out: Here’s how Amitabh Bachchan helped a driver prep

  • Ashutosh Gowarikar will recreate the Shaniwar Wada for Panipat

    facebook twitter
    April 20, 2018 08:07 PM IST Ashutosh Gowarikar will recreate the Shaniwar Wada for Panipat

  • The Conjuring’s monster is back to haunt you in The Nun

    facebook twitter
    April 20, 2018 06:55 PM IST The Conjuring’s monster is back to haunt you in The Nun

  • Arsene Wenger resigns: Manager to leave Arsenal at the end of this season

    facebook twitter
    April 20, 2018 04:43 PM IST Arsene Wenger resigns: Manager to leave Arsenal at the end of this season

  • Big B hails Make-up artists for working their magic

    facebook twitter
    April 19, 2018 08:41 PM IST Big B hails Make-up artists for working their magic

  • Amitabh Bachchan’s comment on Kathua rape invites flak

    facebook twitter
    April 19, 2018 08:27 PM IST Amitabh Bachchan’s comment on Kathua rape invites flak

  • With three film releases shifted, April 20 will see only two films hit the screen

    facebook twitter
    April 19, 2018 08:22 PM IST With three film releases shifted, April 20 will see only two films hit the screen

  • Actor Ali Zafar accused of sexual assault by Pakistani singer Meesha Shafi

    facebook twitter
    April 19, 2018 08:14 PM IST Actor Ali Zafar accused of sexual assault by Pakistani singer Meesha Shafi

  • Thugs of Hindostan: Film to be promoted China, all thanks to Aamir Khan’s popularity

    facebook twitter
    April 19, 2018 08:09 PM IST Thugs of Hindostan: Film to be promoted China, all thanks to Aamir Khan’s popularity

  • Shah Rukh Khan and Anushka Sharma meet US Consulate in Mumbai, to shoot in the US

    facebook twitter
    April 18, 2018 09:04 PM IST Shah Rukh Khan and Anushka Sharma meet US Consulate in Mumbai, to shoot in the US

  • Alia Bhatt on Raazi: Had the book but stuck to the script

    facebook twitter
    April 18, 2018 08:25 PM IST Alia Bhatt on Raazi: Had the book but stuck to the script

  • Marvel’s legacy video that will leave you emotional

    facebook twitter
    April 18, 2018 08:00 PM IST Marvel’s legacy video that will leave you emotional

  • Salman Khan pens another track for Race 3, will sing it too

    facebook twitter
    April 18, 2018 07:53 PM IST Salman Khan pens another track for Race 3, will sing it too

trending Now

  • Benedict Cumberbatch: Sachin Tendulkar could play Marvel superhero Doctor Strange

    Benedict Cumberbatch: Sachin Tendulkar could play Marvel superhero Doctor Strange

  • Total Dhamaal first look: Anil Kapoor and Madhuri Dixit will give you waves of nostalgia

    Total Dhamaal first look: Anil Kapoor and Madhuri Dixit will give you waves of nostalgia

  • 2002 Hit and Run case: Salman Khan in trouble as Mumbai court cancels bailable warrant

    2002 Hit and Run case: Salman Khan in trouble as Mumbai court cancels bailable warrant

  • Rajinikanth’s Kaala to avoid clash with Salman Khan’s Race 3, to release earlier

    Rajinikanth’s Kaala to avoid clash with Salman Khan’s Race 3, to release earlier

  • Misha Kapoor to become ‘big sister’, Shahid Kapoor announces Mira’s second pregnancy

    Misha Kapoor to become ‘big sister’, Shahid Kapoor announces Mira’s second pregnancy

  • Ishaan Khatter and Janhvi Kapoor wrap up Dhadak shoot, countdown to release begins

    Ishaan Khatter and Janhvi Kapoor wrap up Dhadak shoot, countdown to release begins

  • Ambanis host party for sporting greats as Olympic President Thomas Bach visits Mumbai

    Ambanis host party for sporting greats as Olympic President Thomas Bach visits Mumbai

  • Swedish DJ Avicii, best known for the boom in EDM, passes away at 28

    Swedish DJ Avicii, best known for the boom in EDM, passes away at 28

  • Sanjay Dutt biopic: Here’s when you’ll finally get to the see the teaser

    Sanjay Dutt biopic: Here’s when you’ll finally get to the see the teaser

  • Baahubali 2 to hit Chinese theatres on May 4

    Baahubali 2 to hit Chinese theatres on May 4

  • Kalank shoot begins, Varun Dhawan, Alia Bhatt share updates

    Kalank shoot begins, Varun Dhawan, Alia Bhatt share updates

  • Kesari: Akshay Kumar injured on the set, refuses to return to Mumbai

    Kesari: Akshay Kumar injured on the set, refuses to return to Mumbai

  • Karan Johar becomes first Indian filmmaker to get a wax statue

    Karan Johar becomes first Indian filmmaker to get a wax statue

  • Bhavesh Joshi Superhero looks a lot like Deadpool with LED lights

    Bhavesh Joshi Superhero looks a lot like Deadpool with LED lights

  • KriArj- John Abraham make peace over Parmanu but is there more to this trend?

    KriArj- John Abraham make peace over Parmanu but is there more to this trend?

Watch live tv

  • News18 Hindi
  • News18 Kannada
  • News18 Haryana
  • News18 Rajasthan
  • Cnbc Tv18
  • News18 Urdu
View All
In.com
  • About In.com
  • Disclaimer & Terms Of Use
  • Contact Us
Stay Connected
  • Network 18 sites:
  • Moneycontrol
  • Firstpost
  • Burrp
  • Topper Learning
  • Overdrive
  • News18
  • MTV India
  • Homeshop18
  • CAprep18
  • History India
  • Forbes India
© 2017 In.com India - Network 18 Sites