When it’s something to do with the God of South cinema, Rajinikanth, it has to evoke the maximum response from his numerous fans. So, his upcoming movie Kaala has set a record on Twitter even before its release.
The movie has emerged to become the most-talked about subjects on the social media platform in no time. Clearly, the makers are overwhelmed with the love. Twitter India blog stated, “Garnering over 2 Million Tweets even before the launch of the movie, #Kaala has already become one of the most talked about films on Twitter.”
However, as much as the movie has garnered record-breaking reaction, the emoji hasn’t quite yielded similar sort of results. Kaala is only the second movie after Vijay’s Mersala to get a custom emoji. But, fans aren’t too pleased with the emoji which has a dark background. One can’t spot the superstar in it easily, and hence, the fans are unhappy.For those who haven’t seen the custom emoji yet, here, have a look:
This emoji was released on Monday just some hours before the movie’s second teaser trailer was unveiled. Today, the highly-awaited trailer of the movie which also stars Nana Patekar was released online and it has instantly clicked with the audiences.
— Twitter India (@TwitterIndia) May 28, 2018