Katrina Kaif and the Instagram story that was an epic FAIL
Social Media is a different beast. Much different than how traditional media works when it comes to interaction with fans. Traditionally there are publicists and journalists and press conferences that act as a buffer between the stars and their fans. On Social Media the engagement is direct and the fans are a difficult lot to impress. Especially because they keep a track on your every move. So when Katrina Kaif decides to play Casper in her latest Instagram story we don’t blame her. What was the idea behind that blanket?