Bollywood actress Katrina Kaif secured the top position in a list of popular Bollywood actresses outside India, a study suggests. Katrina is followed by Pari star Anushka Sharma, Highway star Alia Bhatt, Kareena Kapoor from Udta Punjab and Dilwale star Kajol. The findings were discovered by Spuul, a video on demand platform for Bollywood and regional movies as a part of a consumption trend study.
The findings are based on a demographic data and consumption pattern. It revealed interesting details about what Indians view. The study also states that Diljit Dosanjh is the most popular actor outside the country. In second place is Neer Bajwa, who is followed by Jimmy Sheirgill.
Punjabi films are popular in several countries with the highest consumption rates in Australia followed by the US, New Zealand, the UK, Pakistan and Canada.
Tamil films have a lot more popularity with the highest viewership in the US, followed by Singapore, Malaysia, the UAE and the UK.
The study adds that 50 percent of consumers of VOD content fall in the age group of 25-34 years. This is followed by 21 percent in 34-44 years and 20 percent for 18-24 years. Out of this, 80 percent are male.
"Last year, we saw high demand for Punjabi, Telugu, Tamil, Kannada and Malayalam movies. This year we aim to make Bhojpuri, Marathi and Bengali movies accessible to all as we see it getting more popularity,” Subin Subaiah, CEO, Spuul.