Amazon.com has acquired the global television rights to ‘The Lord of the Rings’ based on the novels by J.R.R. Tolkien. The company said it will produce a multi-season series which will explore new story-lines preceding Tolkien’s ‘The Fellowship of the Ring’. The deal also includes a potential additional spin-off series. The company said on Monday, “In what may be its biggest and most expensive move yet to draw viewers to its streaming and shopping club Prime.”
Three movies made of the trilogy in the early 2000s, filmed in New Zealand by director Peter Jackson, garnered nearly $3 billion at the box office and 17 Academy Awards. The film’s distributor, New Line Cinema will help Amazon produce the television series. The studio which is loved because of its unique content will be going head to head with Netflix, Hulu, and others with this acquisition. Though Amazon doesn’t have many subscribers around the world, with this dramatic show the company puts itself in an uncharted territory, with higher production costs expected and with a hope to garner the global market much like the popular fantasy series ‘Games of Thrones’.Amazon justifies its spending on programming as a way to draw new sign-ups to Prime. "Amazon Prime heads to Middle Earth," Chief Executive Jeff Bezos said in a Twitter post. Although ‘The Lord of the Rings’ is the most famous work to emerge from Tolkien's pen, he wrote much else, including the prequel ‘The Hobbit’ - also made into a movie trilogy by Jackson - and the denser ‘The Silmarillion’. The Amazon series will delve into some of Tolkien's work that the movies did not explore.
Amazon is yet to announce the launch date and the new cast members for the series.
— Jeff Bezos (@JeffBezos) November 13, 2017