The upcoming Dharma Productions movie, ‘Ittefaq Se’ starring Sidharth Malhotra, Sonakshi Sinha and Akshaye Khanna in the lead, is making the right kind of noise. The trailer which was released earlier this month garnered over 13 million views in two weeks. Now the makers have released 'Raat Baaki’ a redux of 1982 classic from Amitabh Bachchan's Namak Halal.
However, if we look back Dharma Productions has been using the rehashing technique time and again.
‘Kar Gayi Chull’ starring Alia Bhatt and Sidharth Malhotra, is still a party starter from the film ‘Kapoor and Sons’. The film version was rehashed by Badshah who is also behind the original score. The song has over 19 million views.
The hit Punjabi song ‘Kala Chashma’ got a Dharma remake and Badshah’s touch in ‘Baar Baar Dekho’ featuring Sidharth Malhotra opposite Katrina Kaif, a risky step but was an instant hit gathering over 308 million views.
Rekha Bhardwaj aka Aishwarya Rai enchants us in ‘Ae Dil Hai Mushkil’ while she lilts to the popular ghazal ‘Aaj Jaane Ki Zid Na Karo’, an instant hit with over 5 million views.
The Arijit Singh’s version of Sadma’s (1983) ‘Ae zindagi gale laga le’ in ‘Dear Zindagi’ unlike the previous reprise which were used just as add ons in the film, ‘Ae Zindagi Gale Laga Le’ actually moved the narrative forward kindling the underlying message of hope in the film.
Aditya Roy Kapoor- Shraddha Kapoor in ‘Ok Jaanu’ and Alia Bhatt-Varun Dhawan in ‘Badrinath Ki Dulhania’ did the ‘Humma Humma’ and ‘Tamma Tamma’, respectively which again went down really well with the audience.Remixes are clearly a formula that's working for Dharma right now. We don't see that changing anytime soon.