Innovation in Indian fashion is a slow show. Stagnation has long been the curse of the industry when measured against international markets. But every once in a while our designers strive for more than just heavy work to give birth to a garment more inclusive. This seems to be the case with Queen of quirk designer Masaba Gupta. In a first, the designer has created a saree-hijab hybrid.
@houseofmasaba Summer chiffon Sari with our slogan caps.
This is partly inspired by @rheakapoor & her aversion to mediocrity- if I could sum up my day in one word,it would be this. ‘Can’t show skin,Can’t not show some skin,Can’t win. But we can,push back. TJ Bhanu is in our Bird’s eye chiffon saree & new ‘Can’t’caps. On TJ Banu: Birds Eye Saree in Chiffon Makeup: Priya Lahon, @priyalahon. Décor Credits: Nicobar @nicojournal, Fabindia, @fabindianews
While we were shooting this particular image,many eyebrows were raised at how I chose to style this saree & many people were concerned it would hurt sentiments. But it is celebratory & not a gimmick. I want women to wear a saree , the way they feel best,in keeping with their tradition & their comfort. Most importantly,for them to not justify,why they chose to wear it the way they do. We must let the world let us be,unapologetically. CAN’T tell me what to wear. Wear what you want, wherever you want. Wherever you are, you can wear it your way. Push back against the people who tell you that you CAN’T. On TJ Banu: Birds Eye Saree in Chiffon Makeup: Priya Lahon, @priyalahon. Décor Credits: Nicobar @nicojournal, Fabindia, @fabindianews
Calling her creation the freedom to wear anything, the unlikely combo of saree and hijab is a part of her Tiger Lily, Spring/Summer 2018 line. The ‘can’t’ cap added to the ensemble adds the staple Masaba stamp to the look. She shared her inspiration behind the creation with Bombay Times, “The starting point of the idea was to talk about our best-seller sarees. And the saree has been constantly debated in relation to how it should be worn by a specific type of woman to why the youth are apprehensive about embracing it. That's why the decision to showcase the saree worn by real women, as opposed to models, in the campaign shoot. Middle Eastern women think that a saree is intrinsically Indian, hence the idea of styling this drape like a hijab.’ My job as a designer is done when my clothes inspire freedom in Muslim women to adopt fashion the way they desire.”
With this creation, the designer highlights the need for combining conservatism with fashion, the hijab saree is sure to make an interesting fashion concoction.