Mersal set to enter 200 cr club; did politics boost its box office collection?
Mersal benefited from releasing during the festival of Diwali. Plus, thanks to BJP's Tamil Nadu leaders attacking Vijay, and naming and shaming his religion, Mersal has grossed approximately Rs 150 crore in its opening week worldwide, with Tamil Nadu alone accounting for somewhere between Rs 75 to Rs 85 Cr.
In Tamil Nadu, the controversial film has emerged as the second highest grosser of all time beating Rajinikanth’s 2010 blockbuster Enthiran. Speaking of other states, in Kerala the movie has made Rs 12 cr, Karnataka Rs 11 cr, and North India another Rs 4 crore. The release of the Telugu version has been delayed by one week. It will release this Friday.
In the overseas market, the film is reported to have made around Rs 45 crores and continues to make money in France, Australia, Malaysia, New Zealand among other international markets. Mersal is Vijay’s first film to cross the $ 1.1 million in North America and beat the actor’s previous hit Theri’s lifetime collection in the overseas market in four days.
The raging controversy created a sympathy wave throughout the Dravidian state for Vijay, where parties pride themselves on their secular image and rationale thinking. Mersal also had very strong Tamil identity, with the Aalaporan Tamizhan song topping the charts. The Vijay film was expected to set new and bigger benchmarks in terms of box office collection and indeed, the controversy surrounding the film has helped it to garner a huge amount of footfall at the theatres.
Now the big question is whether Mersal will cross the magic figure of Rs 200 crore during its second weekend? The answer seems to be yes and Mersal may soon join Kabali, Endhiran , Viswaroopam and I. As per trade analysts, with the opening of national multiplex players PVR and Inox screens in Tamil Nadu, who had shut down over the state’s double taxation policy, it would be a cakewalk for Mersal to set new records.