Bollywood rides high on feminism often trying to cash in on the sensitivity that has been created around the movement in India. While some honour it by bringing women struggles stories on screen with films like Pink, Fashion, Dirty Picture, others ride high on dissing feminism. For the greater part of history, Bollywood has survived and nurtured the male gaze, objectification, voyeurism and male chauvinism. If you think these are by gone practices in the industry, think again. Bollywood still loves producing such female degrading content for its audience laps it all up even in 2018.
The best example of present day directors turning to misogynist content is Luv Rajan who holds the record for making crass women dissing films. His latest hit Sonu Ke Titu Ki Sweety even crossed the 100 crore box office collection mark. As the film became a sleeper hit, one trend was evident, people may vow for feminism on social media but they still enjoy it when a ‘chalaak’ woman is punished for being too smart against a man. It is after all easier to cheer a woman’s curves than her stand against an interfering man who brandishes all women as evil.
Luv Ranjan has built his career by portraying women as the dominating sex who has been given too many privileges. Remember the doggy collar reference to a man obeying a woman? His successive hits Pyaar Ka Punchnama and Pyaar Ka Punchnama 2 are all based on storylines intended to take down women in power. A woman’s dominating stance is meant to be broken regardless of whether she is right. His movies thrive on portrayal of women as pretty props incapable of reasoning and logic.
Feminism or women empowerment may ring true in social media but box office success of films like Sonu Ke Titu Ki Sweety and Pyaar Ka Punchnama tell a different story altogether on how film goers prefer their women on screen.