The item number has got the audience and industry alike abuzz, with calls flooding in for the makers inquiring about the song.
Recently it was announced that the item number will feature none other than Sunny Leone, which further added fuel to fire.
The anticipation levels of the audience has risen tremendously with Raees being the most looked upto film of the year.
The latest development has not only left the audience curious but the industry too.
Makers of Raees are inundated with calls for exclusive scoop on the highly anticipated item number.
The song is titled 'Laila O'Laila' and is to flaunt a power packed dose of hip moves exuded by Sunny Leone.
The association marks to be the first time that Sunny will be sharing platform opposite Shahrukh Khan.
By being a part of Raees Sunny has reached a milestone in her career with the actress taking to Twitter to express her elation.
The makers of Raees are extremely happy with the tremendous response the song has been receiving.
Spokesperson shares, "Ever since the announcement was made calls have been pouring in for Ritesh. Everyone wants to know more.. from the backdrop to the costumes to the names of the singer. The fact that the song is a rehashed version of the iconic 'Laila O'Laila' has further generated curiosity."
Set against the backdrop of Gujarat in the 90s, the story revolves around a local don of Gujarat who emerges into prominence due to his illegal alcohol trade in the state.
The teaser of the film created a rage on release and soon it became the most watched teaser of the year.
Produced by Excel Entertainment and Red Chillies Entertainment, Directed by Rahul Dholakia, Raees stars Shahrukh Khan and Mahira Khan in lead roles.
Ritesh Sidhwani and Farhan Akhtar's banner Excel Entertainment has an exciting association with films this year, with them producing films like Baar Baar Dekho and Rock On 2 in addition to Raees.