The movie opens to a de-addiction centre where Thamarai (Bommu Lakshmi) and her husband have come to consult a psychologist. It is only when Thamarai begins talking to the psychologist (Devadarshini) do we get to know that the session is to discuss about Thamarai's addiction issues. Thus begins the flashback of how she got there... An ultra-modern and cheerful girl Rita (Oviyaa) and her boyfriend Venkatesh (Anson Paul), move into a new apartment complex. Here, Rita befriends her new neighbours - Suganya (Monisha Ram) - a software employee, and three housewives Paru (Shree Gopika), Payal (Masoom Shankar) and Thamarai. All four of these women (barring Rita), lead regular lives, each with their own set of regrets. Rita's carefree and bold nature rubs off on these women and the gang bond closer after Rita introduces them all to the world of alcohol and cigarettes and intoxication! These women face issues like opposition to their love, failed marriage, lack of acknowledgement, infidelity and what not. How they face such issues head on with their newfound boldness and how they take issues into their own hands, forms the crux of 90 ML! Watch it in the theatres to experience the journey...
Director Anita Udeep, who has gone by the moniker Azhagiya Asura for this movie, chose the name for it was the name of a super hit song that she had earlier sung in the movie Whistle. Azhagiya Asura has previously directed the coming-of-age school drama Kulir 100°, which released in 2009. First of all, it has to be mentioned that 90 ML is a bold attempt and kudos to the director and all the actors who are a part of this. The director's idea of bold women and their fight for following their hearts desires, explored with a touch of comedy, has resulted in 90 ML. This movie is produced by Anita Ueep under the Nviz Entertainment banner and has Aravind Krishna's cinematography and Anthony's editing. Oviyaa has gotten a very meaty role and does complete justice as the lead, carrying the whole movie on her shoulders. Her glam quotient has been maximised in every frame and the oomph factor she carries has been juiced to the max! The different characters with their different backgrounds, make for interesting viewing, however the characters' definitions could have been clearer. After all the characters have been established, the film casually takes it's own time to take off in the first half. The twist in the interval block was good and is sure to give the viewers a jolt. The second half picks up steam and moves faster than the first. However, there seems to be a rush to tie-up all the loose ends in a hurry.
90 ML has all the elements of a full-on masala entertainer - comedy, action, heavy dose of glamour, punch dialogues, double-meaning dialogues, peppy dance numbers. Unfortunately, we feel that not everything has fallen into place. Women drinking and smoking or even smoking up alone need not be the only way to empower themselves. Yes, be it a man or a woman, what they do is their own choice and nobody has the right to stop or criticise them. However, going overboard in something that disturbs others or even their own families, doesn't help in any way. There are a number of logical misses throughout the movie and when a psychologist advises her patient to continue meeting her friends secretly, we can only wonder. Similarly, to get back the affection of her husband who has turned alcoholic, when a wife takes to excessive drinking and getting into all sorts of trouble, it sure doesn't seem to hold much water.
STR's music is one of the major plus points in the movie and the 'Marana Matta' song, in which Oviyaa has made her singing debut, is very peppy and engaging. The BGM is very good too. Anson Paul looks good and has done well in the limited screen space he has gotten. Masoom Shankar, Shree Gopika, Bommu Lakshmi and Monisha Ram have all gotten very good roles and each of them have done a good job but there is definitely room for improvement. The lip-lock and making out scenes as well as the glam scenes in the songs are definitely bold but have been made in such a way that they do not make the viewers cringe. The casual camaraderie between a group of women has been portrayed well. This movie is sure to be well received by the young women of today as well as wide section of the youth audience. However, not everything that happens in the film can be justified as women trying to break unfair social norms and we are sure even the most progressive of feminists would agree to this. All this aside, if watched without any expectations or being judgmental, 90 ML can be watched one time but definitely not with the family.