Ajith’s Nerkonda Paarvai facing business issues? Deets here...
Ajith starrer Nerkonda Paarvai, produced by Boney Kapoor, is facing money issues as Ajith's role is more of a cameo.
Nerkonda Paarvai starring Thala Ajith Kumar, Shraddha Srinath, Rangaraj Pandey, Abirami Venkatachalam, and Andrea Tariang, is directed by H Vinoth and produced by Boney Kapoor. This film is the Tamil remake of the Hindi flick Pink, that starred Amitabh Bachchan and Taapsee Pannu. The shooting is all done and the much-anticipated film is slated to be released on the 10th of August. However, there appears to be some kind of hiccough in the business of the film. The release is exactly a month away and the film is yet to be sold to the distributors. It is indeed a matter of surprise as Ajith is someone who has a humongous fan following and his films are usually sold like hotcakes, mostly during the production stage itself. There are many reasons attributed to this non-sale of Nerkonda Paarvai.
Industry insiders say that Boney Kapoor wants a particular amount, which the distributors are not agreeing to. According to them, although Ajith is the major draw of Nerkonda Paarvai, his role is only that of an extended cameo and the story is only about the three women characters. In this case, they feel that the rate is high for the movie. Till now, the unit has released the promotional materials in the form of the first look poster, trailer and two singles and all of them have met with a lukewarm response only. This is again a cause of concern, which is working against the business of the film.
A film which has the name Ajith in the cast list should have the producer laughing all the way to the bank, but surprisingly it has not happened yet. Another source from the industry tells us that regardless of Ajith’s presence in the film, the industry looks at it as a non-commercial vehicle only and hence the rates are being offered accordingly. It is indeed sad that a movie with quality content like Nerkonda Paarvai is not having takers till now. If this is the case, the makers who want to provide good content through their films would think twice before venturing into such stories, which would only lead to sub-par films. Let us hope that Nerkonda Paarvai breaks all these barriers and emerges as a successful film, giving hopes to all those who want to make content rich films. Stay tuned...Read More