Promotional runs are all about picking the best ideas and opportunities, and RJ Balaji’s upcoming film LKG seems to be the front-runner amongst all the current releases when it comes to the way the film has been projected. The team had launched the third single Dappaava Kilichaan from the film during the New Zealand vs India match that took place on Sunday, in the presence of RJ Balaji himself and Shruti Haasan, who has crooned the song.
And now, they have gone a step ahead, locking down Twitter India’s Blue Room for the release date announcement of the film. RJ Balaji and the film’s heroine Priya Anand will be going live from the headquarters, chatting with fans and answering their questions. This is the very first time that a South Indian film is making use of the Blue Room, a lovely setup from where celebrities directly interact with Twitter users through a live stream.
In one of his recent interviews, RJ Balaji has given everybody the free hand to rip apart and troll LKG, his upcoming political entertainer directed by KR Prabhu. The film is said to take a dig at almost every other party and political moment out there. The trailer, which was launched few days ago, has clocked up more than 4 million views on YouTube.